Mah Sing calls for revival of Home Ownership Campaign to sustain market momentum

• “A renewed HOC would not only encourage genuine homeownership, especially among first-time buyers, but also help sustain market momentum in 2026,” said Mah Sing’s founder and group managing director Tan Sri Leong Hoy Kum.

KUALA LUMPUR (Oct 10): Mah Sing Group Bhd (KL:MAHSING) urges the government to consider reintroducing the Home Ownership Campaign (HOC), citing its proven impact in easing homebuyers' financial burden and stimulating the broader property market.

The property developer said in a press statement issued on Friday that the HOC, which previously offered stamp duty exemptions and incentives, had encouraged genuine homeownership, especially among first-time buyers.

“A renewed HOC would not only encourage genuine homeownership, especially among first-time buyers, but also help sustain market momentum in 2026,” said Mah Sing’s founder and group managing director Tan Sri Leong Hoy Kum (pictured) in the statement.

He added that the company remains committed to supporting national homeownership goals through affordably priced projects in prime, well-connected locations.

Meanwhile, the group also welcomed several Budget 2026 measures to support the housing sector, including the full stamp duty exemption for first homes priced up to RM500,000, which has been extended until Dec 31, 2027.

Mah Sing also commended the increase in financing eligibility under the Lembaga Pembiayaan Perumahan Sektor Awam (LPPSA) from RM600,000 to RM1 million, which it said reflects current market prices and salary trends.

The group added that government efforts to strengthen the Johor-Singapore Special Economic Zone, which has attracted RM66.1 billion in total investments so far, will further enhance regional growth and housing demand. Moreover, the Johor Bahru-Singapore Rapid Transit System Link would boost cross-border connectivity and generate positive spillover effects for its Johor projects, which include Meridin East and M Minori.

As Penang girds itself towards the last lap of its Penang2030 vision, check out how the residential segment is keeping pace in EdgeProp’s special report: PENANG Investing Towards 2030.