Etto Chee's formula for real estate success by mastering the grind

Etto’s journey into real estate began from a deeply personal experience. When his parents needed to buy and sell properties, he found it difficult to find a professional who truly had their best interests at heart. This personal challenge revealed a clear gap in the market for a trustworthy, client-focused advisor, a role he was motivated to fill. He officially launched his career in 2012, specializing in residential properties.

Etto’s professional breakthrough came when he consciously shifted his role from a "salesperson" to a "problem-solver." This change in perspective allowed him to see every client's situation as a unique puzzle to be solved, rather than a transaction to be closed.

“My breakthrough moment came when I stopped trying to be a 'salesperson' and started acting as a 'problem-solver.' My focus shifted from just closing a deal to finding a solution that fit their unique situation. That’s when my business grew organically through referrals and repeat clients,” he said.

Setting yearly goals by working backward from a clear vision, breaking them into weekly and monthly actions for consistent accountability.

Etto’s unwavering commitment to continuous learning and data-driven analysis was the biggest differentiator in the market. He believes that staying ahead of market trends is essential for providing superior value. In a year marked by economic uncertainty, this knowledge proved to be his most valuable tool for navigating client hesitations and managing expectations.

“My biggest differentiator is my commitment to continuous learning and market analysis,” he explained. “My clients know that when they work with me, they’re getting advice that is not just based on opinion, but on solid, up-to-date market intelligence.”

Etto's motivation is rooted in his initial goal of being a trusted advisor. He is driven by a deep sense of purpose, knowing that he is helping families and individuals make some of the most important decisions of their lives. This client-first philosophy is the cornerstone of his success.

“My journey in real estate began from a personal need my parents needed to buy and sell properties. I saw a gap in the market for a professional who could provide genuine, client-focused advice. That's what motivated me to become an agent. I wanted to be that trusted advisor for others,” he shared.

His advice to new agents is to build their business on a foundation of genuine trust. He believes that by prioritizing a client's best interests over commissions, agents can cultivate authentic relationships that lead to long-term success. For him, a lasting career is not measured in sales figures, but in the enduring satisfaction of a job well done for the client.

ETTO CHEE - REN 18144 (Member)