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PETALING JAYA (Jan 26): EdgeProp Malaysia has signed a memorandum of understanding (MOU) with VPG Realty, formalising a data partnership aimed at strengthening the use of market analytics in property transactions.
Under the collaboration, VPG Realty agents will gain access to EdgeProp’s proprietary analytics platform, EPIQ, which provides real-time transaction data, pricing insights and market comparisons to support more informed client advisory.
The partnership is expected to shift agents’ approach to pricing and client engagement, moving away from asking for prices or dependence on personal opinion.
VPG Realty chief financial officer Kaeryn Wong said that agents can now base their recommendations on actual market data and clear comparisons.
“This means more accurate pricing, more honest conversations with clients, and better expectation-setting from the start,” she told EdgeProp.
She added that the use of data would help agents provide clearer and more reliable advice, ultimately building greater trust with clients.
“With fewer pricing gaps and faster decision-making from clients, we hope to see higher conversion rates from agents,” she said.
Wong also stated that data-driven tools are no longer optional for real estate agencies, as client behaviour continues to evolve.
“Nowadays, clients are already becoming data literate,” she said.
Meanwhile, EdgeProp Malaysia head of sales Stannly Tan said that “EPIQ is a powerful tool that will be a great help to VPG Realty agents”.
Launched in 2021, EPIQ is EdgeProp’s proprietary analytics platform designed to provide market intelligence through comprehensive transaction data, pricing trends and property insights, enabling real estate professionals to enhance service quality and client engagement.
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