KUALA LUMPUR (March 5): Exsim Hospitality Bhd (KL:EXSIMHB) announced the partnership with developer Majestic Gen to introduce professionally-managed accommodation in selected developments nationwide, with a potential pipeline of over 3,000 keys over the next four years.

The collaboration will see Exsim Hospitality’s hospitality brand, Mana Mana Hospitality, appointed as the operator for selected projects within Majestic Gen’s portfolio. Participation in the hospitality management programme will remain optional for homeowners.

Majestic Gen general manager of sales and marketing (group) Grace Foo said the collaboration reflects the developer’s efforts to explore new ways of strengthening the value and resilience of its projects.

“Our collaboration with Mana Mana Hospitality aligns with Majestic Gen’s vision of delivering sustainable, high-quality and innovative developments across Malaysia,” she said during her speech at the partnership-signing ceremony on Wednesday.

She added that the programme will be introduced progressively, based on project suitability and rollout plans, with Majestic Residence in Kuala Lumpur among the first projects to kick-start it.

For Exsim Hospitality, the partnership forms part of its strategy to scale Mana Mana Hospitality into a larger hospitality operating platform.

In her speech, Mana Mana Hospitality managing director Debbie Leow said the collaboration supports the brand’s plans to broaden its operational scope beyond short-term rentals.

“This partnership demonstrates the strength and scalability of our model. We are intentionally expanding our operational capabilities beyond short-term rentals into lifestyle resorts and full-service hotels," said Leow, adding that working with a developer with a nationwide pipeline allows the operator to scale its hospitality platform more consistently.

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