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Tan Kai Lun’s journey in real estate began humbly renting apartments and learning the fundamentals of client service, negotiation, and trust-building. Those early experiences shaped his foundation, teaching him that consistency and credibility are the true cornerstones of success.
“When I first started, my focus was on apartment rentals, it was the easiest entry point for a rookie to learn the ropes, meet clients quickly, and build confidence. Those early days taught me the importance of responsiveness, attention to detail, and building trust fast,” he recalled.
As the years passed, Tan’s database of loyal clients and referrals grew, allowing him to evolve from handling rentals to managing high-value transactions in luxury properties and industrial factories. His transformation didn’t happen overnight, it was the result of focus, strategy, and an unrelenting pursuit of mastery.
The real shift came by a conscious decision to narrow the niche.
From there, Tan built a consistent system from prospecting to closing, refining it through repetition and constant improvement. This laser-focused approach positioned him as a go-to specialist, attracting higher-value clients and creating a steady stream of opportunities that elevated his performance.
Each year, Tan raises his targets by 20% above the previous year, driven by a belief that growth happens just beyond one’s comfort zone. He breaks annual goals into smaller, actionable steps, ensuring that progress is measured and momentum never fades.
“My accountability comes from monthly reviews, I look at what’s working, what’s not, and make quick adjustments. This habit keeps me on track and ensures that I’m always moving toward my goals instead of waiting until the end of the year-end to find out I’m behind,” he explained.
“I’m not just here to sell or rent, I’m here to protect their interests, maximise their returns, and make the process as smooth as possible,” he said. Behind his consistent results lies an unshakable mindset of resilience and purpose.
Success isn’t about doing everything, it’s about doing the right things, consistently, with purpose and precision.
“Mentorship, training, and networking aren’t extras; they’re part of the foundation of my success”.My next goal is to grow my team to be bigger, stronger, and more capable, a team that can deliver excellence even without me being there at every step,” he said.
Looking ahead, Tan aims to expand his team while sharpening his expertise in luxury and industrial segments.Learning and networking also play a vital role in his success. Tan actively seeks mentorship, invests in training, and connects with industry peers to stay ahead.
Tan Kai Lun - REN 21991 (Elite)
