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Michael Chong's career in real estate is driven by a passion for helping people find a place they can truly call home. He was motivated by the transformative power of property and its ability to shape lives and build communities. He began his journey with a strong desire to serve others, and his growth has been fueled by a commitment to continuous learning, personal integrity, and a genuine love for the industry.
To maintain consistent performance, Michael prioritizes daily goal setting and continuous learning. He outlines his key objectives each morning and reflects on his progress at the end of the day, adjusting his strategies as needed. He also dedicates time each week to staying updated on market trends and honing his skills.
“I prioritize daily goal setting and review,” he said. “I emphasize building strong relationships whether with clients, colleagues, or industry partners through regular communication and active listening. This habit has helped me maintain trust and create more opportunities.”
One of his proudest moments in 2024 came from a group of customers who had been following his YouTube channel all the way from San Francisco. They trusted his expertise so much that they called him in the middle of the night to confirm their travel plans, ultimately flying to Penang for their property journey. Michael personally assisted them in settling all their deals, which was a deeply fulfilling experience.
“I am incredibly grateful to social media and technology without these tools, I never thought my career could reach this far,” he shared. “Their trust and dedication, and the fact that I could play a part in making their dream trip and property journey possible, gave me a deep sense of fulfilment.”
While not explicitly stated in his provided quotes, a challenge Michael likely faced was the time and effort required to build a significant online presence, especially to attract a global audience. However, his commitment to leveraging technology and staying visible proved to be a powerful strategy for expanding his reach and overcoming geographical barriers, turning a potential obstacle into a unique advantage.
A transition from traditional to digital marketing required a significant investment in creating content and adapting to new platforms.
For agents aiming to break through their first RM200,000, Michael’s advice is to prioritize building genuine relationships and providing consistent value. He urges them to master their script, know their market inside and out, and be visibly present through content that demonstrates their expertise. He believes that top agents don’t wait for leads but actively create them through a combination of clarity, data, and relentless execution. For Michael, a career breakthrough is the result of structured habits, a disciplined mindset, and an unwavering commitment to both personal and professional growth.
Michael Chong - REN 51668 (Member)
