Share
Hafidz Hanif’s journey into real estate began from a deeply personal experience. When his parents needed to buy and sell properties, he found it difficult to find a professional who truly had their best interests at heart. This personal challenge revealed a clear gap in the market for a trustworthy, client-focused advisor, a role he was motivated to fill. He officially launched his career in 2012, specializing in residential properties.
Hanif’s professional breakthrough came when he consciously shifted his role from a "salesperson" to a "problem-solver." This change in perspective allowed him to see every client's situation as a unique puzzle to be solved, rather than a transaction to be closed.
The moment the business grew organically through referrals and repeat clients.
“My breakthrough moment came when I stopped trying to be a 'salesperson' and started acting as a 'problem-solver.' My focus shifted from just closing a deal to finding a solution that fit their unique situation.
He sets his yearly goals by working backward from his vision, breaking down his targets into weekly and monthly activities. This consistent accountability keeps him on track.
In a year marked by economic uncertainty, this knowledge proved to be his most valuable tool for navigating client hesitations and managing expectations.
“My biggest differentiator is my commitment to continuous learning and market analysis,” he explained. “My clients know that when they work with me, they’re getting advice that is not just based on opinion, but on solid, up-to-date market intelligence.”
Staying ahead of market trends is essential for providing superior value.
Hanif's motivation is rooted in his initial goal of being a trusted advisor. He is driven by a deep sense of purpose, knowing that he is helping families and individuals make some of the most important decisions of their lives. This client-first philosophy is the cornerstone of his success.
“My journey in real estate began from a personal need, my parents needed to buy and sell properties. I saw a gap in the market for a professional who could provide genuine, client-focused advice. That's what motivated me to become an agent. I wanted to be that trusted advisor for others,” he shared.
For agents aiming to break through their first RM200,000, Hafidz's advice is to be consistent and intentional. He encourages them to remember their initial purpose and to treat their career like their own business. "Show up every day with ownership, discipline, and the mindset of a business owner, not just an agent waiting for things to happen," he advises. He believes that with this mindset, the results will naturally follow.
Mohd Hafidz Hanif - REN 59077 (Member)
