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Rinna's career in real estate is fueled by her passion for helping people find their perfect space. She was drawn to the industry by the opportunity to guide clients through one of the most significant decisions of their lives: buying a home or making a smart investment. She started by immersing herself in local market knowledge, completing licensing courses, and joining a reputable agency. There, she gained hands-on experience from mentors, built her network, and committed to providing honest and professional service.
Rinna attributes her consistent performance to a mix of discipline, a positive mindset, and key daily routines. She starts each day with a clear plan, dedicating time to prospecting, client follow-ups, and market research to stay focused and organized. She also prioritizes continuous learning to remain ahead of a competitive market and give her clients the best advice.
“Consistency in performance comes from a mix of discipline, mindset, and daily routines,” she explained. “I dedicate time weekly to stay updated on market trends, property laws, and negotiation techniques. It helps me give better advice and stay ahead in a competitive market.”
One of Rinna's proudest moments in 2024 was successfully closing a deal with an overseas buyer who was relocating to Kuala Lumpur. The buyer was initially hesitant about purchasing property in a new country. Rinna took the time to understand their lifestyle, budget, and long-term goals, guiding them through virtual viewings and complex legal and financing procedures. The hard work paid off when they found a home that was a perfect fit.
“The moment they told me, 'This feels like home already,' I felt truly fulfilled,” she said. "Helping them not just invest, but actually feel at home in a new country, reminded me why I love what I do.”
An ongoing challenge for Rinna has been the highly competitive environment, especially when multiple agents vie for the same client, often leading to a price war that confuses buyers and affects commission integrity. To overcome this, she focuses on building trust through transparency, professionalism, and service quality. She positions herself as a knowledgeable, reliable advisor who adds genuine value, rather than just competing on price.
"I’ve learned to manage expectations better and ensure buyers are more qualified and committed before presenting offers," she shared. "Every challenge has pushed me to grow stronger in communication, client education, and relationship-building."
For other agents, her advice is to stay consistent and persistent. She emphasizes that real estate is not an overnight success business and that consistent daily actions will eventually create momentum. She advises new agents to set clear targets, track their numbers, and treat their work like a real business. Ultimately, she believes that when you genuinely care about helping people, your reputation will grow, and so will your income.
Rinna Khoo Siew Siew - PEA2458 (Member)
