Share
Yad Zahari's career in real estate began from the perspective of a seasoned investor. Initially drawn to property as a tool for long-term wealth building, she soon saw a larger opportunity to transform this passion into a full-time career. By becoming a Real Estate Negotiator (REN), sherealized shecould leverage her knowledge to not only help others but also create a scalable and rewarding income stream for herself. Since 2021, she has fully committed to this path, focusing on both professional and personal growth through every client she serves.
Yad attributes her consistent performance to a combination of disciplined routines and a strong mindset. shemakes it a priority to set clear, measurable goals and to celebrate every achievement, big or small, to maintain her motivation. Since 2021, she has committed to a routine of daily content creation on social media, which she believes is crucial for maintaining his visibility and credibility in the market.
"I believe that consistent performance begins with setting clear and measurable goals annually, monthly, and weekly," she said. "I also protect my environment by limiting unnecessary exposure to negativity, and I am very intentional about the people I choose to surround myself with. I strongly believe that a positive mindset, healthy circle, and supportive environment are key pillars in sustaining long-term consistency and success."
One of Yad's most significant achievements in 2024 was her role in a new landed housing project in Shah Alam. Out of a total of 45 units, she successfully closed 38, accounting for more than 80% of her transactions for the year. This milestone solidified his reputation and strengthened her relationship with the developer.
"The developer personally expressed their gratitude to us for playing such a key role in moving the units, and that project will always hold a special place in my journey both professionally and personally,” she shared.
This experience not only highlighted her commitment and capability but also expanded her network and built a foundation of trust that she deeply values.
A key challenge Yad faced this year was the intense competition brought on by the growing number of agents in the market. She realized that relying on free marketing platforms and traditional methods was no longer enough. To overcome this, sheadapted her strategy by increasing his listing volume and investing in platforms like EdgeProp to boost visibility and attract a more targeted, qualified audience.
"This experience taught me the importance of evolving with the market and investing in the right platforms to scale my performance,” she explained.
Yad’s advice to agents aiming to break through their first RM200,000 is to operate with clarity, consistency, and commitment. sheemphasizes that success is not about luck but about running real estate like a business. sheurges agents to set clear goals, track their numbers, and be proactive in hunting for listings. sheadvises them to be "loud and present" on social media and to invest in paid platforms like EdgeProp to reach serious buyers. Above all, she stresses the importance of showing up every day and protecting one’s energy by surrounding themselves with a positive and supportive environment.
Yad Zahari - REN 54620 (Member)
