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KUALA LUMPUR (March 18): EdgeProp Malaysia has launched its print edition, marking its presence in physical publishing as it sharpens its focus on curated, data-driven property insights. The move reflects a growing need for a more paced and considered analysis in an information-saturated market.
Speaking at the launch on Tuesday, EdgeProp managing director Alvin Ong said the company was founded on a simple goal.
“Every product launch brings a point of view, a thesis on how it can add value.
“When we launched EdgeProp 10 years ago, our thesis was simple: to make property data more transparent and help people make better decisions,” he said.
Ong noted that the challenge nowadays is not access to information, but distinguishing facts from the growing volume of content available.
“The problem today is no longer a lack of information. In fact, it is harder than ever to identify a reliable fact in all the noise,” he said.
Hence, EdgeProp is placing greater emphasis on curation.
“Simply presenting data is no longer enough; choosing what matters, and asking the right questions are now more important than just showing everything.
“Curation is our new mission. This is the thesis behind our print edition,” he said.
Ong added that the print edition is aimed at investors and homebuyers seeking objective insights.
“They are not interested in the daily marketing pitch; they want the objective, curated insights required to make their own decisions.
“Print also introduces a level of accountability in an era of abundant digital content. It forces our editors and analysts to be certain before they publish, and creates a level of accountability that you can rely on,” he said.
Market outlook
Meanwhile, EdgeProp research head Kee Hock Im said the property market is entering a new cycle of opportunities heading towards 2035, supported by underlying data trends.
“The market hit a new high in 2025 across residential, commercial and industrial segments, marking a strong recovery from the Covid-19 downturn,” he said.
Kee noted that commercial and industrial segments grew the fastest, at nearly twice the pace of residential, although growth is beginning to moderate.
Johor recorded the strongest growth, particularly in the industrial segment.
“Johor grew the fastest (in industrial property transactions) at about 30% per annum to RM9.57 billion with 1,613 units in 2025, with transaction values rising faster than volume, meaning prices per deal are increasing,” Kee said.
“From 2024 to 2025 alone, approved domestic direct investments and foreign direct investments grew by 130% from RM47.846 million in 2024 to RM110.031 million in 2025, with Johor clearly outperforming Kuala Lumpur and Penang,” he added.
“Some residential projects in Johor are achieving over RM1,000 psf with full take-up rates, showing the state is closing the gap with KL in terms of pricing,” he said.
Kee said Johor is also seeing retail growth activity, boosted by infrastructure such as the Johor Bahru–Singapore Rapid Transit System (RTS) Link.
The launch event took place at the Filipo restaurant at The Met Corporate Towers here, supported by property developer Triterra Sdn Bhd.
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