SHAH ALAM (March 23): Setia Foundation, the charity arm of S P Setia Bhd, successfully held its Sincerely, Setia Ramadan Mubarak programme for the Asnaf community through events in three of the group’s townships recently.

Organised in collaboration with Perumahan Kinrara Bhd (PKB), a subsidiary of S P Setia, the programme took place near the Asnaf communities’ living areas of Bandar Kinrara, Setia EcoHill, and Setia AlamImpian, the company announced via a media release.

The Sincerely, Setia Ramadan Mubarak programme benefitted 240 Asnaf families, with each family receiving RM200 of zakat from PKB and Ramadan baskets worth RM80.

A total of RM67,200 in zakat was disbursed across three Sincerely, Setia Ramadan Mubarak events: at Masjid Al-Ehsan Bandar Kinrara, on March 5; at Club 360, Setia EcoHill on March 10; and at LakePoint Gallerie, Setia AlamImpian on March 12. The initiative was supported by 86 volunteers, contributing a combined 628 volunteer hours across all three events.

“At Setia Foundation, our aspiration goes beyond short‑term aid. We are focused on building stronger, more resilient communities by addressing real and immediate needs, particularly among the underprivileged, persons with disabilities, the poverty‑stricken and the critically ill,” said S P Setia Trustee of Setia Foundation and chief operating officer Datuk Yuslina Mohd Yunus.

“By extending wakalah zakat to Asnaf families living near our developments, we aim not only to ease their preparations for Hari Raya, but also to reinforce a culture of care, dignity and inclusion that is central to Setia’s purpose as a responsible corporate citizen,” she added.

The zakat was contributed by PKB, while Setia Foundation acted as the mediator to identify the beneficiaries and coordinate the Sincerely, Setia Ramadan Mubarak programme.

In Bandar Kinrara, Setia Foundation worked with programme partner Masjid Al-Ehsan Bandar Kinrara to direct support to local Asnaf beneficiaries, while in Setia AlamImpian, the foundation partnered with Masjid Alam Impian and Surau Al-Muhtadin.

In Setia EcoHill, beneficiaries included residents of Kg Rinching Hulu, Kg Sesapan Kelubi, and Pangsapuri D’Cerrum as well as congregants of Musolla Al-Muhibbin, Taman Pelangi Semenyih, reflecting Setia Foundation’s continued commitment to supporting communities in need across its townships.

According to Setia Foundation, each family received a food basket of food items such as cooking oil, ketupat nasi, kuah kacang, sugar, flour, bihun, sardines, Milo, tea bags, biscuits, and coffee powder.

Another key stakeholder within Setia Group was Amari Kuala Lumpur, which also participated in the Sincerely, Setia Ramadan Mubarak events and donated Amari souvenirs including Raya cookies prepared and baked specially by Amari chefs.

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