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Mohd Fitri’s journey in real estate is deeply rooted in his passion for building relationships and helping people achieve their property goals. He began by obtaining his Real Estate Negotiator (REN) certification and joining a leading agency to learn from experienced professionals. He quickly found that the most rewarding aspect of his work was not the transactions themselves, but the trust and rapport he built by truly understanding his clients' needs.
Mohd's breakthrough came when he shifted his focus from a purely transactional approach to building a personal brand. He realized that in a competitive market, clients are not just buying a property; they are investing in the expertise and credibility of the agent. This led him to commit to consistently creating high-quality content, hosting virtual tours, and maintaining a strong presence on social media.
"My breakthrough moment came when I focused on building my personal brand and becoming a known figure in my niche," he said. "I realized that clients don't just buy a property; they buy into the expertise and trustworthiness of the agent. This shift from transactional sales to personal branding was a game-changer and directly led to a significant increase in qualified leads and referrals."
What sets Mohd apart is his disciplined routine and his dedication to providing a personalized experience for every client. He starts each day with market research to stay updated on new listings and property trends. He also has a strict schedule for client follow-ups and lead generation to ensure no opportunity is missed.
The time taken to understand the clients' lifestyles and long-term goals, enables them to provide tailored solutions that truly benefit them.
"I am highly disciplined in my routines," he explained. "What truly sets me apart is my dedication to providing a personalized experience. I take the time to understand my clients' lifestyles and long-term goals, which allows me to provide tailored solutions that truly benefit them."
A significant challenge Mohd faced in 2024 was the economic uncertainty that made potential buyers more hesitant. The market was slow, and he noticed that clients were taking longer to make decisions. He overcame this by adding more value to his services. Instead of just showing properties, he provided comprehensive financial analyses, market forecasts, and connected clients with trusted financial advisors. This proactive approach helped him guide them through their uncertainties and gave them the confidence to move forward with their investments.
“The biggest challenge in 2024 was the economic uncertainty that made potential buyers more hesitant,” he shared. “I focused on adding more value to my services. Instead of just showing properties, I provided comprehensive financial analyses, market forecasts, and connected clients with trusted financial advisors."
For new agents, his advice is to invest in themselves and their brand from the start. He encourages them to specialize in a niche, whether it's a specific neighborhood or property type, to become the "go-to" expert in that area. For Mohd, success is a result of consistent, authentic presence, a deep understanding of his clientele, and an unwavering commitment to prioritizing their needs over all else.
Mohd Fitri Bin Mohamad Fadzillah- REN 55084 (Member)
