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Sue Hartanah’s journey into real estate was a deliberate one, driven by a desire for a career that offered both flexibility and a meaningful connection with people. After a corporate career that felt restrictive, she was drawn to the freedom of building her own business and the satisfaction of guiding clients through one of life’s most significant decisions. Her career officially began in 2010 with a focus on residential properties.
Hartanah’s professional breakthrough came when she fundamentally changed her mindset, transitioning from a service provider to a true client advocate. This meant going the extra mile, knowing that her clients' success was her own.
“My breakthrough moment came when I stopped viewing my role as a simple service provider and started acting as a true client advocate,” she said.
“This change in mindset transformed my business from being transactional to being almost entirely referral-based.”
She sets her yearly goals by working backward from her vision, breaking down her targets into weekly and monthly activities.
Her biggest differentiator is an unwavering commitment to transparency and communication. She believes that an informed client is a confident one and makes it a point to simplify complex market data and financial details. In a year marked by economic uncertainty, this straightforward approach proved invaluable. She overcame challenges by becoming a master of her local market, providing clients with a clear, data-driven strategy.
“My biggest differentiator is my commitment to transparency and communication,” Hartanah explained. “I'm not afraid to show a client the pros and cons of a property. This honest, straightforward approach builds a deep level of trust and confidence, which is invaluable.”
Hartanah's motivation is deeply rooted in her passion for connecting with people and helping them navigate their most important life decisions. She loves the freedom of building her own business and the genuine satisfaction that comes from helping clients find their ideal home or investment.
“My journey in real estate was born from a passion for connecting with people and helping them navigate significant life decisions,” she shared. “I love the freedom to build my own business and the satisfaction of helping clients find their perfect home or investment.”
Her advice to new agents is to build a strong foundation of relationships. She believes that a robust network is an agent’s most valuable asset and encourages them to provide genuine value to everyone they meet. For Sue, a career built on knowledge, mentorship, and a commitment to treating every client with equal importance is the ultimate path to success.
Sue Hartanah - REN 49007 (Member)
